Monday, September 30, 2019

A Memorable Experience: My Son’s Graduation Day

Memorable Experience Having children in my life make me feel more responsible. I have two children, teenagers, Elvis 17 years old and David 14 years old. My husband and I raise them with love and devotion but It comes a moment and we realize that they are growing up very fast. My younger son finished eight grade In Forest Middle School. Celebrating my son s graduation was a memorable experience for me. A good looking Is Important for this event. For examples, he was dressed In pants, and shirt, and tie. He looked Like a man.He Is taller than me and that It means too such for me because I m very short for him. And sure I was In perfect dress for that event, too. I bought a beautiful dress especially for that day. I invited my mother to be with us in that special day. The ceremony was so emotional. For instance, the principal speech was so emotional and encouraging the student for their future, so in the end of it everybody were in cheer. Another emotional moment was when one of the st udent sang the national anthem. She did it in perfect way and all the people liked it.And the third and important nominal moment was when I heard MO son ‘s name by the principal f the school who gave him the diploma. I was in tearful from emotions. His name was between honor students. He is such a nice child. He never gives me hard time during his life. My mother and I felt both proud of him. We took some pictures to memorize those moments, with teachers, who felt so proud for my son, and his friends and then we left. The party for graduated student is the cherry on cake. The party took place in a small bar. He did know nothing about it. The party was a surprise for him. Y younger sister was prepared the party. The adornments and lour balloons decorated the place. All my sisters and brothers with their husbands and wife with their children ,too, were there to help her and to celebrate with my family. There also were friends, and relatives, and neighbors, too. The drinks, the m usic, and the food were amazing. Everybody had fun that day. We danced and we sang Albanian music all late afternoon. To memorize those moments we did pictures and videos. Celebrating my son ‘s graduation was the most wonderful and amazing moment for my family especially for younger one.A Memorable Experience: My Son's Graduation Day By trendily with love and devotion but it comes a moment and we realize that they are growing up very fast. My younger son finished eight grade in Forest Middle School. Celebrating my son ‘s graduation was a memorable experience for me. A good looking is important for this event. For examples, he was dressed in pants, and shirt, and tie. He looked like a man.

Sunday, September 29, 2019

Ethics †Accountant Essay

?List 3 lessons about ethics from this article. 1. The first one is the most powerful lesson learned from practicing ethical conduct during Boisjoly’s 27-year engineering career in the aerospace industry, is that them, as individuals, become the result-ant sum of each ethical confrontational event as experienced from the beginning of their careers. 2. The second lesson is what he learned was to never delay informing superiors of bad news so he could protect his integrity with peers. 3. The third lesson is the continuous lesson learned from these personal experiences, is that the good guys can win. Even though we lose, we also have an influence in the outcome of the war. Which of the lessons listed above are relevant to someone entering the accounting profession? In my point of view, the third lesson, which talked about the good guys can win, is relevant to someone entering the accounting profession. The ‘Voice Choice’ is similar with accounting profession, because we need to assist on the truth. In this lesson also mentions accountability was usually applied to kill the messenger bringing the bad news, rather than punish the wrongdoer. In the accounting profession, the responsibility is also need to display the information not to punish someone. Therefore, these lessons help the author learned some ideas. Moreover, this idea could help him fit in the accounting profession. Boisjoly cites the following three types of behavior that are used by those confronted with an ethical dilemma: Exit, Voice, and Loyalty. Develop a hypothetical case involving external reporting that would cause an accountant (either a corporate accountant or an auditor) to choose between those three types of behavior. Here I will create a hypothetical case, and this case involves external reporting that will cause an accountant. This story was happened in China. A company has three accountants. They are Lily, Sam and Jack. For the record, this company just changed the manger. The manger wants to fire some employees who are not qualified with their stations. Moreover, the supervisor of accounting is available now. The three accountants do not worry about get fired, but all of them want to strive for the accounting supervisor. Therefore, they tried to do well on their own jobs, paid more attention to themselves’ personal image and interpersonal relationship. One day, the manager took some blank notes to Sam’s office, because he wanted to submit an expenses account. However, Sam refused the manger’s requirement because the blank notes were break rules. Then the manger went to Lily’s office, and asked for the same thing. The difference is Lily wanted to ingratiate the manager, so she reimbursed to the manger. Another day, the manger did the same thing to Jack. Jack let the manager go back to office at first, and he would send these notes back to manager’s office later. After that, he returned back the blank notes, and he did not approve the requirement. One week later, Lily was fired, Sam was still there, and Jack became the accountant supervisor. Someone asked manger why, the manager answered that â€Å"we cannot hire a person who do not follow the principles, We should reuse the people who either follow the principle or the way of methods. † Based on this story, we analyze Lily is related to ‘Loyalty’, Sam is related to the ‘Voice†, because he stands up for ethical principles.

Saturday, September 28, 2019

Marketing strategies and tools that affect hotel sales Literature review

Marketing strategies and tools that affect hotel sales - Literature review Example In most of the business organizations, marketing communication strategies are found to be in integrated form in the sense that it combines several aspects together. Just like has the broad area of marketing itself, marketing communication also has a mix. Under a marketing communications mix, different elements of communications are incorporated in different quantities to form a campaign. A marketing communications mix comprises of elements like sales promotion, publicity, advertising, direct marketing, e-marketing, branding, and sponsorships and so on. All these elements are generally referred to as marketing communications tools. One wants to become successful financially for this all spheres of business, such as in hotel industry, should have their own respective strategies through which they will carry out their plans. This chapter is based on the effective differences and similarities between the product based and the service based marketing. Along with detail discussion of certa in terms and concepts, we shall also provide you with some samples on target advertisement, which will be created by us to examine group marketing and leisure. Lastly, what we shall do is to check on the areas where there shall be future prospect and growth opportunities may exist. (Imrie and Fyall, 2001; Dev, Zhou, Brown and Agarwal, 2009; Leong, 2008; Bell, 1993; ).... The Differences between Marketing and Sales Sales and marketing are both critical concepts and very important. The involvement of marketing is more. Marketing process includes sales, but marketing is a long-term process and is strategic in nature. The target market includes some specific activities of sale present in the market plan. Advertisements forms the most common part of strategies oriented in tangible marketing. If you have the advertisement setup in an effective condition, the foundations for the department of sales are laid then for the business. Well, this is true that advertisement forms only a single entity, a large, albeit internal part of marketing. (Sin et al. 2006) The Four P’s of Marketing – the Marketing Mix The definition of marketing mix is given as factors, which play an influential role in the process of sales. If they are combined with each other then they become a strategy, which are thereby controllable as marketing tools. These marketing tools are designed for the creation of demand for the various services and products. (Dev etc al, 2007) Product: the tangible as well as the intangible aspects are featured or designed. Place: the process of accessibility of the various hospitability products in the defined area. Promotion: effectiveness on the masses of the various products or the ability to sales in a proper way Price: every target market has a rate to pay for the product as well as the hotel prices, banquets and other areas for negotiation (where one receives management services). (Oh and Pizam, 2008; Bowie and Buttle, 2004) You will get to see it in figure 1, which deals with various ways and techniques these suggested four P’s work in the field to yield the most out of the market

Friday, September 27, 2019

Strategic Planning Framework Research Paper Example | Topics and Well Written Essays - 2000 words

Strategic Planning Framework - Research Paper Example up to the standards as the company is losing its grip over its market share as well as the position it had achieved earlier in the market based on the quality of its products and services. The two main reasons behind these situations are: 1. High employee turnover rate; 2. Decreased customer satisfaction. Let us discuss these problems in some detail in order to know how these problems are affecting the overall business of the company. 1. High Employee Turnover Rate As Beam (n.d.) states, â€Å"employee turnover is the process of replacing one worker with another for any reason† (p. 1). High employee turnover means that the company is not able to retain its employees. It is a fact that experienced employees yield higher levels of productivity as compared to employees who join the company as fresh employees. The reasons behind high employee turnover ratio are usually improper employee recruitment and lack of a proper incentive plan. When we inquired the managers of NexGen, we ca me to know that they had started hiring less experienced employees in order to cut down the cost of retaining experienced employees. They also took this step as the result of some resignations from their key employees. However, this strategy of the company is proving unsuccessful because new employees are not able to show good performance, and their managers fire them from their jobs after a very short span of time. Another reason that we came to know through analysis was the lack of a proper incentive plan to retain high performing employees. The incentive plan could have motivated the employees to remain associated with the company instead of resigning from their positions. A couple of people who had worked for the company earlier revealed that the company did not use to reward them for their... We would recommend the managers of the company to implement all solutions without any delay if they want to succeed in this current downscale economy. Although the solutions may take some time in proper implementation, the process should be started right away in order to save the company from bearing more loss. For example, the hiring of skilled employees may take a couple of months, but the effects on the company will be long lasting. Similarly, implementation of an incentive plan would need a proper financial analysis. Managers of the company would have to analyze all financial factors before designing the plan in order to save the company from suffering extra costs of developing and implementing the incentive plan. Implementation of a quality management system also needs planning. Managers of the company need to set guidelines and train employees to follow those rules while developing any new product. Introduction of after-sale service plan can be done right away as no time-taking planning is needed to take such steps. The managers just need to hire some outdoor service employees to implement this step.

Thursday, September 26, 2019

Why has the World Trade Organisation failed to establish a free trade Coursework

Why has the World Trade Organisation failed to establish a free trade regime - Coursework Example However, in practice, failures in the context of the WTO process have not been avoided – signs of this trend have been revealed during the Round of Tokyo where the issue of the establishment of WTO appeared for first time. In the above Round the lack of agreement on the Agenda’s major issues (Lowenfeld et al., 2003, p.58) indicated the severe procedural problems that would follow. The introduction of WTO has been related to the achievement of specific targets. The increase of cooperation among the member states in regard to the international trade has been the main goal of the particular organization. Another similar aim has been the improvement of the terms of trade in the context of the international community – a fact that could also benefit the conditions of trade within national markets. In practice, WTO has failed to meet the expectations of its creators. A series of facts can be used for explaining the specific phenomenon. At a first level, the development of the procedure established by WTO requires the use of accurate and updated data. Otherwise, the fairness of the procedure can be doubted – leading to severe delays in regard to the resolution of the dispute involved (World Trade Organization, 2005, p.2106). The lack of accurate data necessary in the discussion of disputes before the WTO’s relevant bodies (the panel or the Appel late Body) is a common problem. The above problem has led to the decrease of the organization’s credibility as a key negotiator in the resolution of disputes on international trade. In accordance with Deutsch et al. (2001) one of the most important problems of WTO as an institution of the international community is its weakness to promote effective solutions in regard to key international trade problems. The weakness of this institution – compared to other international organizations – is the reason for the failure of WTO to proceed to the analytical

Wednesday, September 25, 2019

Sociology Assignment Example | Topics and Well Written Essays - 2000 words

Sociology - Assignment Example Nevertheless, it is perhaps obvious that basic issues generate similarly basic challenges, including criminology. The facts on crime persist to bother existing theories. As stated by Birkbeck & Lafree (1993), this is particularly the scenario for theories that have founded their assumptions on the prevailing lineage of established sociological knowledge. Everyone thinks that poverty is the root of criminal behaviour it appears, and this is because the facts demonstrate it (Ruggiero et al. 1998); despite of the growth in crime rates during stages of economic development, spates of violence in affluent nations such as the United Kingdom, the unstable correlation of deviant behaviour with social class materialist theory remains obviously inadequate (Ruggiero et al. 1998). However, it is not only materialist theory that falls short. Majority of criminological theory is stagnant and hampered by an emphasis on supposedly rigid descriptive categories, thus failing to take account of the mec hanisms and processes resulting in criminal behaviour (Taylor, Walton & Young 1988). The major aspect of crime that we are not aware of, basically, involves its causal social dynamics. For instance, the high crime rates among different social groups, such as African Americans, have been noted (Carrabine et al. 2004). A main issue frequently raised by criminologists, sociologists, and other scholars is the effect of the response of the criminal justice system on the differences in crime rates among different social groups (Cree 2000). A number of sociologists propose that discrimination in the criminal justice system serve only a small function in the high crime rate of social groups (Cree 2000). Others argue that racism and prejudice contributes significantly to the uneven participation of social groups, particularly the lower class, in the criminal justice system (Flowers 1990). The issue of differential law enforcement often begins with the police, normally the forefront of the sy stem of criminal justice social group members come into contact with (Jackson 1989). Consequently, it is at this point that the nature of such participation and its effects is most important to the individual of marginal position. This paper will discuss the definitions of crime and deviance given by different sociological theorists, particularly Durkheim, Merton, Marx, and interactionist and subcultural theorists. Research evidence and sociological theories pertaining to the assumption that differences in crime rates between social groups are the result of the ways in which the criminal justice system operates will be discussed. Sociological Definitions of Crime and Deviance The concepts of crime and deviance are essentially sociological. They are socially constructed. However, even though there is a great deal of agreement, what is considered as crime and deviance differs across people, place, and time (Ruggiero et al. 1998). For Emile Durkheim, crime is a ‘social factâ€⠄¢, or, in other words, ‘normal’ (Carrabine et al. 2004). Basically, according to Durkheim, crime is a universal phenomenon. It took place in all kinds of society, and in all historical periods (Carrabine et al. 2004). There was no indication that it was disintegrating (Flowers 1990). It should hence be recognised as a normal feature of society which could

Tuesday, September 24, 2019

Information tech Essay Example | Topics and Well Written Essays - 250 words

Information tech - Essay Example ed on the behavioral aspects of management accounting information, management accounting information is a necessity in business due to its capacity to change the financial position and performance of business. This has an impact on managers responsible for drawing business objectives since they are the major users of such information (Vitez 196). Depending on the level of information details available, business management decisions are based on good management information system and are only as good as how well and current information is provided. Fulfillment of business objectives is based on critical decisions, and not guesses work about elements such as budgets and costs. Through maintaining a good management accounting system, managers are able to spruce up their probability of making ideal business decisions. Even though information may not be the only key thing in business, it provides a real important component in decision making process (Vitez 198). Therefore providing inform ation improves the quality of decisions which result to actions that contribute to the fulfillment of the objectives of the business in the best way possible. In summary, providing management accounting information will not only improve the quality of business decision making, but also increase business efficiency, maximize profitability, simplify financial statement, control the cash flow of the business, increase financial reforms, reduce expenses, and solve problems and conflicts, and better financial reporting (Vitez

Monday, September 23, 2019

Pain management of central chest pain of patients in the Emergency Essay

Pain management of central chest pain of patients in the Emergency department - Essay Example This means these groups of patients need special support from the nursing professionals and measures to relieve these pains as soon as possible, at least in order to decrease these feelings. In order to be able to handle and manage these cases appropriately in the Emergency Department setting the nurses must be able to critically analyse the signs and symptoms of these patients on presentation. It is also expected that the nursing staff must be able to assess these patients in a structured manner in the least possible time frame since the risks associated with adult patients presenting with chest pain may be enormous. In some cases rapid and timely institution of interventions may impact the outcomes of care very favourably, while failure to stratify these risks and to appropriately assess these patients may lead to a defective and ineffective care plan leading to serious morbidity and mortality. In fact current research evidence suggests that nurses should be trained to acquire skil ls in appropriately assessing a patient and then reaching a provisional diagnosis that can be ruled out or supported by point of care protocols such as C-Troponin, CK-MB, and Pro-BNP so legitimate care may be instituted at the earliest. In this assignment, a problem-solving approach will be elicited in the context if emergency nursing care delivered to a group of patients with central chest pain during a recent placement of this writer, where nursing skills of assessment, planning, implementation, evaluation and documentation of care will be demonstrated (Hamer and McCallin, 2006). Moreover this account will also demonstrate how critical the nursing communication skill becomes in delivering an effective, standard, and competent care to these patients while working independently or through interprofessional collaboration. Throughout this assignment, there will be demonstration of the process of nursing diagnosis and management

Sunday, September 22, 2019

American government Essay Example | Topics and Well Written Essays - 500 words - 4

American government - Essay Example United States is still recovering from the most recent economic recession which requires proper formulation and enactment of policies. The government targets a Gross Domestic Product increase of 2.5 per cent in 2014. This paper therefore targets to discuss various reforms and strategies the government can undertake to improve the current economic situation. The first strategic government intervention towards economic growth can be reform of the immigration sector. It is difficult for foreign entrepreneurs to stay in the country because the government has set very many conditions that restrict their entry. Bureaucracy in allowing entrepreneurs and skilled immigrants into the country is so complex to the extent that it is delaying economic recovery. Bureaucracy is costing the nation job opportunities hence reducing the country’s GDP and also harming the nation’s international leadership in entrepreneurship and innovation. The government should adjust its policies on granting green cards to promising entrepreneurs and skilled graduate students. Moreover, it needs to pass the Dream Act to allow law abiding people brought to the United States as children to become citizens. The second government intervention can be cutting costs incurred in healthcare. In the recent years the government’s expenditure on health has risen with a very big margin. The country cannot afford to ignore this trend anymore. If this system persists, a large proportion of the countries income will be deviated to medical care which may not sustainable and will creates a burden on the future generations. The government should initiate a vigorous campaign for healthy lifestyle; develop new ways to manufacture drugs at a lower cost and a technology that can reduce expense on doctors and other medical personnel. This can be achieved through technological advancement and financing research

Saturday, September 21, 2019

Public agencies Essay Example for Free

Public agencies Essay A child’s social awareness and development are necessary to aid him/her to face the reality of life. In accordance to that, a parent has a vital role to be played in helping his/her children to attain this knowledge through experiential or hands-on learning. But in reality, not all things could be learned inside a house or even inside the classroom. That was why different public agencies are strongly advisable to parents who need reinforcements in teaching their children about mental retardation, social living, transition, and developing their vocational skills. Below is a list of some public agencies that could help parents bring out the best in their children and the reasons why they are strongly recommended. First, I would like to recommend to parents to bring their child in this agency called Vision Quest. Vision Quest has run a long way for nearly 35 years. They have their distinct way of reaching out to the youth. According to Robert Burton, the founder and chairman of Vision Quest, â€Å"In Vision Quest programs, young people find themselves surprised, challenged, inspired, and sometimes confused but always growing. It’s the path to a new start. † Moreover, they use a very practical approach which concerns primarily with ethics and values. They make learning and discovery a fun thing to do, which in turn earns them a long term result. Furthermore, this agency has already passed and made a positive result to the evaluation conducted by different well-trusted organizations such as Rand Corporation, the Pennsylvania Juvenile Court Judges Commission, the State of California Auditor General’s Office, the Allegheny court system, and the University of Pennsylvania’s Center for the Study of Youth Policy. I would also highly recommend the Youth Communication agency. This agency has the main goal of hearing and understanding the youth of today because they believe that these young people have their own ideas, solutions, and concerns about the society. They develop newsmakers, news writers, make new stories, discover talents and flaunt a child’s full potential. These provide the parents the knowledge of their child’s emotions and skills. Another good choice is the Variety Club of Illinois. This helps physically, mentally, and emotionally challenged youth nowadays. They keep their responsibility and assist parents in their child’s physical activities. They have a mobility program called â€Å"Kids on the go† wherein they provide physical activities that require a lot of movement and socialization. These are great chances to mold a child’s productivity. On the other hand, Association House Agency is also highly recommended. It aims to educate, train, and provide child welfare, mental health, and recovery services. This agency teaches children different vocational skills, art crafts and assists with special Olympics that children would enjoy. Boys and Girls Clubs of Chicago is another agency of great choice. This agency has the main purpose of inspiring and enabling young children most especially those children who undergo disadvantaged circumstances to realize their worth and their full potential as concerned citizens. Also, a child should also learn different social skills which would be very useful in becoming a productive and law-abiding citizen in the near future. With that, Zion Temple Educational Center could accompany parents in teaching these skills. This agency helps elementary students attain good academic standing while enjoying recreational activities. This would be a very big help to parents because learning I guess, is easier when you are having fun. Abraham Lincoln Hope Headstart is an agency designed to help children be successful in the fields they are to take, promotes positive thinking, and provides enjoyable creative experiences. This helps parents in molding their child’s community responsibility and provides an educational setting for experiential purposes. Another helpful public agency is Brain Boosters. This helps children increase their self-esteem and be a sociable person, improve study habits and gain high grades, and the social skills to make him a good citizen of the US. They provide skillbuilding activities that bring out a child’s full potential. These goals are also reflected by this agency called South Side Help Center. This also aims to develop a child’s social skills that could help him get all along his daily living. Moreover, this also enhances a child’s potential of being a good leader through some constructive activities. And lastly, I would like to recommend the School of Art Institute. This agency helps parents in discovering their child’s creative side and aesthetics. This also gives an opportunity to aspiring young artists. I believe that all the agencies mentioned above could be of great help in each parent’s role of guiding, molding, and developing his/her child’s physical and mental capacity and to lead their children in the right path. These agencies could all divert children’s attention into a more productive and significant activities. Parents have their choice of watching their children’s growth and well-being. If all parents would just realize how significant these public agencies are, their children will never go wrong and children of today will less probably possess risky behaviors. Also, most probably, through practice and daily experiences, these activities would be developed as hobbies.

Friday, September 20, 2019

General Electric Company Organization Structure Management Essay

General Electric Company Organization Structure Management Essay General Electric Company or GE was incorporated in 1876, in Schenectady, New York. GE traces its beginning by Thomas Edison, who established Edison Electric Light Company 1878. In 1892, GE was created by merger of Edison General Electric and Thomas-Houstan Electric Company. GE is a technology, media and finance services company. It is a multinational conglomerate headquartered in Fairfield. Nowadays, GE serves customers in more than 100 countries and has more than 323000 employees around the world. GE participant in a wide variety of markets provide products and services ranging from generation, transmission and distribution of electricity, aircraft jet automation, medical imaging equipment, railway locomotives and aviation. The operating of businesses of company including NBC Universal, Technology Infrastructure, GE Capital, GE Energy Infrastructure, and consumer industrial. General Electric Company Organization Structure Since Thomas Edison started General Electric Company (GE) in 1876, the company has steadily grown into a tremendously successfully organization and one of largest companies in the world. CEO Jeff Immelt, at the top, we dont run GE like a big company. We run it like a big partnership, where every leader can make a contribution not just for their job, but to the entire company (GE, 2010). The company learned to listen to its leaders on all levels which keep the company connected to the daily needs of the employee and customers. GE is a divisional company. In a divisional structure are more decentralized, each division has its own senior management teams. For example, in the organization chart of GE show that each of GEs division has its own president and CEO, who in turn has vice president. Based on divisional structure, GE can easily contain a product or service structure within it. 1.0: The macro environment analysis of the company PEST analysis is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations (Kotler, 1998). In analyzing the macro environment, General Electric Company (GE) has to deal with different set of political, economic, social-cultural and technologies aspects. It is because GE was perform a PEST Analysis that help to understand the business environment and to allocated facilities planning and resources to maintain productivity and profitability. 1.1: Political GE was deal the political system in different country. It is because different country has different political issue. Some of the countries will present beneficial environment for growth up business in the international market and other country present difficult condition. For example, in United States, internal revenue authority requires companies to submit tax returns annually on April 15 (Dibb Lyndon, 2004). Political system includes legal and regulatory, elections, industry-specific regulations, taxes, government structures, and etc. In New York, United states, the political stability that mean business survival is highly probable. GE may not apply this condition in the country government is high control over business such as china and Singapore. 1:2 Economic The fluctuations in interest rates, exchange rates and money value greatly affect activities and operations of GE. The economies effect caused by the global crisis is being felt over the world. GE has recorded decreased sales mostly due to lower lending rates by banks. Most are aware that losses in GEs Capital Finance unit compounded a cyclical downturn in business triggered by the 2007-2009 recession, and GEs stock reflected the chilly days, sinking below $5. Overall revenue fell 14% in 2009. In fact, one can say that, As GE goes, so goes the United States. The companys operations represent that large a portion of the U.S. economy. There are industry, heavy equipment, technology, energy, home and business, military contracts, commercial aviation, media, green technology, and finance. 1.3: Social-culture GE has ventured into different country might be faced by different social-cultural challenges. Corporate culture is a large extends to influence GE. Norms, culture, religion and social set-ups often determine how a GE should conduct itself in the United States environment. GE has to contend and with issues such as working hours, employment policies, procedure for appointing managers and type to produce goods. What sets GE apart is a culture that uses diversity as an unlimited source of learning opportunities, a storehouse of ideas whose breadth and richness is unique in world business, said by Jack Welch (retired CEO of GE). At the heart of GE corporate culture is an understanding that an organization ability to learn, and translate that learning into action rapidly. In United States, GE considers culture to be among innovation. That culture is a unifying force for GE business unit around the world (GE, 2010). 1.4: Technology Technology in the modern world is advancing at high pace globally thus influencing activities of many companies. Innovative products are always being introduced with more advanced technology day by day of the GE. GE objective is making and changing the life become well with new ideas and technologies. Among the countries with the highest rate of technology advancement are United States and Japan which GE has ventured into (GE, 2009). GE must ensure their technology is up-to-date when new forms are introduced in the market. GE sees technologies such as energy storage, utility security, energy management software and electric vehicle charging services as the way to a smarter power grid (Andrew, 2010). 2.0: The international consideration In order to enjoy a prospect development, it was believed that company should enhance itself by involving in any international businesses as been suggested by Behrman (2008 cited in Boddewyn, 2008, p. 206). Within international business, businesses are able to seek for more opportunities in order to have a rapid growth. For example, there would be many liberalized market exist which on global scale that the ability to offer varieties of goods for consumption. Moreover, Iyengar and Agrawal (2010) in their previous research had shown that variety of goods eventually gives consumers a wide range of options which expect to improve their quality of life while helps to improve country growth. There also an opportunity for company to enjoy greater economies of scale when the business involving international business which the capabilities to produce in large scale with minimum cost (Czinkota, Ronkainen, and Hoffett, 2008). According to Ghosh (2010), the major aspect of the Great Recession t ypically reflected high rate of employment as well the length of joblessness. Practically, when more international business came in, the employment rate in that country might be reduce as international businesses create more jobs (Jarvis, 2003). Getting into international business in other countries will lead to many ways to entry. As been done by previous researchers, Wu and Zhao (2007) had mentioned there are several modes to entry such as export based, equity based and non-equity based. Mostly, those are categorized into two main modes which are the trading and foreign direct investment (Lymbersky, 2008). Moreover, it varies for each companies to entry as in different businesses would have their own entry modes which more appropriate to get involve to international market (Zhao and Decker, n.d.). For example, giant company like GE usually practiced different modes of entry depend on the country that desire to invest on. GE felt that doing business in China or other Asias countries would be rigid for them to invest in whereby hardly to adopt the multicultural and complexity legal system (Neelankavil and Rai, 2009). Hence, let take Malaysia as example, the country full with varieties of cultures as in it have many different group ethnics such as Malays, Chinese, Indian and other indigenous people or known as Bumiputra as been proven by Levinson (1998). Moreover, different cultures would cause cultural problem as in vary in perception of consumers in that country, Malaysia, for example. It positively could be problem for GE to encounter this problem. Therefore, GE had made its rightful choices in selecting mergers as the entry modes to enter in those countries. The purpose of merger with domestic strategically company is to enhance stronger relationship in order to overcome cultural problems whereby those domestic companies would practically understand their market effectively (Mordecai, n.d.). For example, in Malaysia, GE commonly worked with local infrastructure providers such as TNB, KTM, Petronas as well to local authorities by providing quality equipment and services (Bernama, 2010). 2.1: Culture However, before investing in Malaysia, there are several things that need to be considering by GE. In fact, if GE does not bother those and only focusing on the profit, the company shall face major problem which the results will causes disadvantages to them. Basically, the first thing that needs to consider is regarding towards the cultures of the country. Based on that, different countries have different in cultures where it hardly to adapt as been viewed by Walter and Murray (1988). This is a moment of truth; cultures could determine to business in a sustainable growth or totally drag a business down (Oak, n.d.). It was thought that Malaysias culture is much complexity compared to other countries due to a lot of ethnic groups which consist of Malays, Chinese, Indian, Punjabi and so on. Moreover, those ethnic groups practiced different cultures which ultimately lead to different perception towards products or services that been offered in the market (Marten, 2001). For example, curr ent trend in peoples are more conservative in better living with health products especially those aging people (BBC News, 2009). Regarding to that, healthcare equipments must be in good quality as well to the services provided as in what consumers perceived. Hence, this could be an opportunity to GE Healthcare in Malaysia whereby able to supply quality equipments and services such as Computed Tomography, diagnostic ultrasound, lunar densitometry and others (GE Healthcare, 2010). 2.2: Politic-legal Beside than culture aspect, the countrys politic and legal systems need to be considering before investing in that country. In this case, Malaysia would take in for the further analysis. It was believed that Malaysias politic is considered relatively stable without any political risks. Malaysias government always emphasized on the good side of having international business while at the same time encouraging foreign investors to come to Malaysia and invest in it (Trade Chakra, 2008). Regarding on the exchange rate in Malaysia, it was thought that Malaysias exchange rate is more appropriate whereby 1 MYR = 0.3177 or 1 US$= 3.148 MYR as been viewed by TheStar Online (2010). On the other hand, Malaysia provided tax incentives to direct or indirect either in Income Tax Act, Free Zones Act, and Promotion of Investments Act which covered investments in many fields such as manufacturing, tourism, agricultures and other service-oriented companies (K-Konsult Group, 2010). Those tax incentives could eventually lure plenty of investors to carry out activities in Malaysia whereby they only have to payment partially or fully from the income tax in a certain of times which stated in the previous research by Rajenthran (2002). 2.3: Problem and Solution Generally, when a company started to doing its typical business in other country, problem could occurred; if did not handle immediately, results will affect business. A possible problem facing by GE when doing international business in Malaysia is difficulty on adaptation to the culture. Due to that, it was believed managers from GE are difficult to communicate to the target audiences about their products and services (Heitzman, n.d.). This could be due to their marketing strategy that they practiced as in message delivered was not clear enough and possible could lead to confusion among consumers. For example, those illiterate peoples might not understand what the message tried to express in advertising as in the shown languages are in English (Williams, 2001). In order to solve this problem, the best method to practice is to collaboration with domestic strategically companies by coming out strategies that suit the cultures whether on management, marketing, finance, etc. For example purpose, GE Healthcare partner with InterComponentWare, which one of the local company in Malaysia by sharing technology in order to provide solutions which comprise several crucial initiatives through eHealth (GE Malaysia, 2009). 3.0: The growth of business In the world of business, all the owners of business have to figure out more and more special or unique way to raise their profit. There are several ways to growth of business, such as merger and acquisition with other corporate, retain and recruit professional employees, shift the current focused market and so on. There are a lot of strategies to achieve the marketing target of business, one of the famous and common marketing tools can be use to grow up the business Ansoffs Product-Market Matrix. In Ansoffs Product-Market Matrix created by Igor Ansoff, the market tools allow the business to grow up through by the way or new product in existing or new market. The Market Penetration is the strategy that penetrates our current product as known as existing product to the existing market. For an example, our transportation corporate can have a discount for those customers using our service or have a hotel package for those customers purchasing our flight ticket in aviation corporate. The main point to grow up business by this strategy is gaining the competitors customer. Other than that, we able to attract non-our customer or persuade current client to take our product or package in this strategy. Businesses have their targeted market for their particular product, such as toy product targeted on child market, makeup product targeted on woman market and so on. In order to grow up their business, they have to figure a way to enlarge the market, which develop a new market with an existing product. For our business, finance corporate is applying the same strategy to enlarge the finance market. Our corporate not only provided vehicle loan for customer, but also business loan, housing loan and various type of finance solution. The strategy containing in Ansoffs Product-Market Matrix is Diversification, a technique that grow up the business through new product gain advantage in new market. In 21st era, we can say that information technology was penetrated in the entire career, such as finance, engineering, design, education and so on. So, almost everything also can be a new market for information technology. Our software and services corporate was aimed it as a technique to grow up the business. In software and services corporate, we provide a unique system solution for healthcare, energy and other field which needed information system as a solution. GE business has to come up new product frequently in order to keep trace the latest customer needed. This strategy also included in Ansoffs Product-Maket Matrix with named as Product Development. The strategy allow the business grow up through develop a new product and target the same or existing market. For our GE consumer field, appliance company often sell their new develop product to the same market, an example or product like television, develop to plasma screen, or CD player develop to MP3 player. Corporate able to gaining new customer when the launch their new product. So, product development lead the business stays competitive in the market. For example, GE lighting will preview potential organic light-emitting diode (OLED) lighting application ideas during two industry trade, Light plus Building 2010 in Frankfurt, Germany and Light Fair 2010 in Las Vegas, Nevada, USA. The company will show OLEDs in a number of configurations at both shows, including fixture prototypes that h elp to demonstrate the expected competitive advantages of GEs approach to OLEDs (GE, 2010). 4.0: New venture Yemen, official name Republic of Yemen, is a country located on the Arabic Peninsula in Southwest Asia. The major city of Yemen is Sanaa. Yemen is one of the worlds oldest civilizations. It is the poorest country in the Arab world as well as a haven for Islamic jihadists (Central Intelligence Agency 2009). The population in Yemen has more than 23 million people. GE was interested in the new venture with Yemen healthcare. The healthcare system in Yemen remains severely underdeveloped. Yemen faces a major challenge in improving the health status of its population. Access to healthcare services is limited which is less than half of the population has been access to basic health services in Yemen. GE use joint venture entry mode in the healthcare in Yemen. Through joint venture, GE willing to provide the knowledge, skills, technology to improve the healthcare in the rural communities in Yemen. GE will provide installed of water, power and communication systems and work closely with local government healthcare teams to strengthen their sense of ownership. GE wanted to develop health globally. If Yemen joint venture with GE, they can externalized transfer of people, expertise and technology together to help improve in healthcare system. 4.1: Threat of potential entrants First key element is GE needs to be analyze whereby it more reflecting on the barrier to entry in Yemen. In Yemen, amongst the poorest in Per-Capita GDP terms countries (on a Per-Capita GDP basis) in the Arab world, reports average annual growth in the range of 3-4% from 2002-2007. In 2008, the growth declined slightly, this is related to the declining of oil and gas resources, providing around 90% of the country export (Central Intelligence Agency 2009). Yemen economic scale fortunes depend mostly on declining oil and gas resources, but this country trying to diversify its revenues. GE can product healthcare in Yemen. The government is currently working with the private sector to develop a strategic plan to enhance the business environment in Yemen. Poverty, low participation in education, high illiteracy rates, and limited access to potable water and proper sanitation all contribution to the poor health status. These are the terms need to settle in order to going develop the health care system in Yemen. At the same time, Yemen joined World Bank in the year 1969. Since then the bank has stepped forward for fostering economic growth and reducing poverty in the country. The World Bank also started its Country Assistance Strategy for Yemen in 2002 (Economy Watch, 2010). Regarding on the capital requirement to entry, it would not be a problem for GE to joint ventures in Yemen. This is due to GE Healthcare has experience to bringing solution to more than 100 countries and territories. GE was success help improving the healthcare system in Africa. Africa has a same situation with Yemen, both also are poor country and underdeveloped in the healthcare sector. However, producing standardization products throughout globally had made GE developed its own strong global distribution network with its own suppliers which typically came from low-cost nations. In Yemen, major political issues will affect the business climate. GE going cooperate with Yemen government may involve bureaucratic corruption. This will increase the cost of investment and risks in the Yemen healthcare. 4.2: Threat of substitute products Threat of substitute products mean that goods or services outside of given industry perform same or similar functions at a competitive price. At present there is not much of native production of healthcare products in Yemen and the Yemen is depending on import of medical products into Yemen (Yemen Medical Supplies, n.d). In addition, the incidence of injuries and chronic diseases such as cancer and heart diseases is on the rise. These indicators demonstrate an urgent need to improve access basic health services, while preparing for a rising demand for more costly specialized health services. GE able enhances the improvement of the healthcare in Yemen. It is because less substitutes available for healthcare product in Yemen. 4.3: Bargaining power of Supplier There are powerful when few large companies and more concentrated than the industry to which they sell no substitutes and industry firm not significant customer to suppliers. Yemen is depending on import of medical products into Yemen. Major suppliers of medical products are from India, Egypt, Europe, UAE and Saudi Arabia. There are quite a number of companies from the Indian subcontinent who supplies cost effective products to the Yemen but as far as quality is concerned, private hospitals prefer to buy from western countries. In order to achieve greatly competitive structures, it was believed that GE should strongly enhance their relationship with those supplier before cooperate their company with Yemen. 4.4: Bargaining power of buyer In this key element, they are powerful when purchase large portion of industrys total output, product sales accounts for significant seller annual revenue, low switching costs and industry products are undifferentiated or standardized and threat of backward integration. In fact, GE has greater bargaining power if it plan to cooperate in Yemen whereby GE usually come out with standardized products to suit local responsive, culture and the product price are standard. I believe if GE cooperates with Yemen that means consumer will get opportunity of buy high switching cost product in healthcare Yemen. 4.5: Rivalry among existing firm Intensity rivalries among existing competitors help GE to understand the strength of Yemen market. There are numerous or equally balanced competitors, slow industry growth, high fixed costs or high storage costs, lack of differentiation or low switching costs, high strategic stakes, strategic interrelationship , emotional barriers, government and social restrictions. Furthermore, if GE helping Yemen population access to basic to the healthcare services is showing a good sign to the company. GE Healthcare has experience to bringing solution to more countries. GE may install of water, power, and communication system by overcome the limited access to potable water in Yemen. Therefore, this is the opportunities to invest into Yemen healthcare. Conclusion GE is renowned for hiring exceptional people and giving them unparalleled opportunities to build their careers and capabilities. Besides that, GE builds culture of integrity in today complex business world demands high governance standards in every area of the operation. GE commitment to full compliance is backed by an independent and full informed board, comprehensive processes, policies, communications and extensive training. Despite of the fact that GE did fraud-attempt in the past that may discredit the reputation; there is simply no other company in the world with such a diverse set of business in which to work and development-focused culture in which to grow. GE is a global infrastructure, finance and media company taking on the world toughest challenges and continually shaped our world with groundbreaking innovation for over 130 years. With four businesses and operations in over 160 countries, GE employees have a unique foundation on which to build their careers, their abilities and their dreams. There is no reason to doubt that GE is imagination at work and create a miracle to life. From jet engines to power generation, financial services to water processing and medical imaging to media content, GE people worldwide are dedicated to turning imaginative ideas into leading products and services that help to solve some of the world toughest problems. APPENDIX A ORGANIZATION CHART Shareowners Corporate Executive Office Board of Directors Jeffrey R. Immelt Chairman CEO, GE Michael A. Neal Vice Chairman, GE John Krenicki Vice Chairman, GE John G. Rice Vice Chairman, GE Energy Infrastructure John Krenicki President CEO GE Energy Infrastructure Energy Oil Gas Water Process Technologies Technology Infrastructure John G. Rice President CEO GE Technology Infrastructure Aviation Enterprise Solutions Healthcare Transportation Keith S. Sherin Vice Chairman CFO, GE NBC Universal Jeffrey A. Zucker President CEO NMC Universal Cable Film International Network Sports Olympics Consumer Industrial James P. Campbell President CEO GE Consumer Industrial Appliances Electrical Distribution Lighting GE Capital Michael A. Neal Chairman CEO GE Capital Americas Asia Europe, Middle East Africa Capital Aviation Services Energy Financial Services Real Estate

Thursday, September 19, 2019

Michelangelo and The Sistine Chapel Frescos Essay -- essays research p

On the 10th of May 1508 I signed a contract to agree to fulfill Pope Julius’commission on painting the ceiling of the Sistine Chapel. I had bad feelings about thewhole thing from the day Julius commissioned me to paint instead of sculpt. I am anarchitect and sculptor not a fresco painter. It is not that I doubt my ability’s to completesuch a task, but I believe that there are other artists that would be much better suited for the job than I. It is of course an honor to be chosen to paint such a ceiling and Julius isfar to stubborn to find anyone else but myself, so I will paint and I will make it one of thegreatest fresco paintings there will ever be.(Brandes, 254).   Ã‚  Ã‚  Ã‚  Ã‚  The scaffolding that was to be used for the work was horrible. Bramante haddesigned a scaffolding that required holes in my ceiling. How was I to paint a gloriouswork of art with holes in it! The first thing I did was have his scaffolding torn apart. Ithen designed a new structure; my ingenious scaffold increased its strength with the weight that was put on it. I mounted floor boards along obliquely running columns thatwere separated my wedges of wood. Maybe Julius has chosen the right man for the job   Ã‚  Ã‚  Ã‚  Ã‚  I sent to Florence for a number of assistance to help me with the fresco’s and thetechnique since I am somewhat hazy with the technique involved. I started my work onthe cartoons for the frescos. These 12 Apostles that I am commissioned to paint are soboring I must find a way around painting them in such a dull fashion. As we started to paint the fresco’s I became very uninspired by the idea of the 12 apostles I was upset andconfused. I knew that this was not the right idea for the ceiling.(Redig De Campos, 170).   Ã‚  Ã‚  Ã‚  Ã‚  I talked with Julius today and we discussed the project. I told him that â€Å"It wasmuch to poor a thing to paint only the Apostles.† And when he asked why I repliedâ€Å"Because the Apostles, too, were poor.† He told me to paint as I please, and now I willthe only problem is I don’t quite know what is right yet.   Ã‚  Ã‚  Ã‚  Ã‚  I had a vision for the ceiling while outside daydreaming today. I will paint theCreation of Man and the Creation of the Universe, I will tie in the already existingfrescos on the walls to the ceiling frescos by painting events that preceded the two epochof Sub lege and S... ... (Brandes, 264).   Ã‚  Ã‚  Ã‚  Ã‚  I tried to keep my painting style very consistent from painting to painting on the ceiling. I was going for a watercolor effect for the whole project and I did this by avoiding some colors and using a variety of others. I avoided pure reds, blues, and whites. The whites that I used I gave a bluish, yellow, or sometimes a brown tint. I did this to avoid a pure color standing out in the whole painting and to avoid distracting the viewer. I also left out gold and instead simulated it with other variations of color. When Julius asked me why I didn’t use real gold I replied â€Å"The prophets I have painted were poor men; they had no gold.† Julius was very material and loved his jewelry andexpensive clothing, he did not understand the reality of being a poor man. (Brandes, 274).   Ã‚  Ã‚  Ã‚  Ã‚  My work on the ceiling of the Sistine Chapel is now complete and I will return to Florence to practice there. I believe that I have created something very special in this chapel. I have expressed my feelings and sent a message for all mankind to see. I owe this great piece of art to my imagination and am very pleased with the final product.

Wednesday, September 18, 2019

Cystic Fibrosis Essays -- essays research papers

Cystic Fibrosis is a disorder where the exocrine glands secrete abnormally thick mucus, leading to obstruction of the pancreas and chronic infections of the lungs, which usually cause death in childhood or early adulthood. Some mildly affected patients may survive longer. Doctors can diagnose the disease by testing the patients perspiration because people with Cystic Fibrosis have high amounts of salt in their perspiration. Those with respiratory infections are treated with antibiotics, with aerosols that relieve constriction of the airways and liquefy the thick mucus, and by physical therapy to help patients cough up the obstructing secretions. Patients with pancreatic insufficiency can take pancreatic enzymes with meals. Intestinal obstruction, which occurs primarily in infancy (meconium ileus), may require surgery. The liver may also be seriously affected by Cystic Fibrosis. No cure for the disease has yet been found. Cystic fibrosis is the most common inherited fatal disease of Caucasians, occurring about once in every 2500 births. If both parents carry the gene responsible for the disease, they have a one-in-four chance of having an affected child. In 1989, the gene responsible for cystic fibrosis was identified on chromosome 7 (out of 23 chromosomes). Since that time more than 200 different mutations in the cystic fibrosis gene have been described, and tests have been developed to detect the most common alterations. These tests can identify unaffected carriers of the disorder. Sickle-Cell Anemia Sickle-Cell Anemia, also called sickle-cell disease, is a hereditary condition where hemoglobin, an oxygen-carrying protein in the blood, is altered, leading to periodic interruptions in blood circulation. All over the world. the disease is found predominantly in blacks, of whom approximately 1 in 400 are affected; it mainly occurs in the US, in the Middle East and the Mediterranean area. Symptoms of the condition appear at about six months of age and may include enlargement of the abdomen and heart and painful swelling of the hands and feet. In adolescence, sexual maturation may be delayed. The disturbances in blood flow associated with the disease also dispose affected persons to infections and leg ulcers. These symptoms are due to the altered hemoglobin, which changes shape when the amount of oxygen in the b... ...vum having 24 chromosomes by a sperm with a normal assortment of 23, but they have also found that the sperm can carry the extra chromosome as well. The abnormal ovum or sperm is derived from a germ cell in which the pair of 21st chromosomes holds together and passes into the same sperm or ovum instead of separating. In the type of Down syndrome called translocation, the extra chromosome 21 material is attached to one of the other chromosomes; when some, but not all, of the body's cells carry an extra chromosome 21, the condition is a type of Down syndrome called mosaicism. Down syndrome is not yet responsive to medical treatment, but better medical care of the accompanying disorders and infections now results in an almost normal life span instead of the previous life expectancy of about 14 years. The severely retarded may still be institutionalized, but many Down syndrome children are raised at home, where their full potential can be developed. Although, with an average mental age of about eight years, they continue to need a protective environment, many adults with Down syndrome work in sheltered workshops; some hold regular jobs in business and industry.

Tuesday, September 17, 2019

Leading at a Higher Level

IntroductionThe book under consideration is named â€Å"Leading at a Higher Level† and this extraordinary book was written by Ken Blanchard. The author has previously written numerous books namely The One Minute Manager, Raving Fans and now this book. The books written by the aforementioned author have turned out to be helpful for a number of people in perfecting their own leadership skills and expand the prospective of those around them.Now, in Leading at a Higher Level, Ken Blanchard discloses the answers to superlative leadership. Anyone and everyone can profit from the recommendations in this book that have previously helped thousands of leaders and business’ become more oriented around its people, centered on the satisfaction of its customers and performance-driven. The author introduces the readers to innumerable concepts such as the â€Å"triple bottom line† and how to use it to generate effectual objectives and visions.The book provides the readers with t he ways to determine ways to turn customers into what the author calls â€Å"raving fans† and build up a proper â€Å"customer mania.† Any of the higher authorities of an organization can use the techniques presented by the author in his book their own guidance, for leading teams as well as complete organizations. It can also help one in finding their own individual â€Å"leadership point of view†, which is a skill that all really great leaders have power over and it is also helpful in finding out how to relate it all the way through your entire life. By the use of this book, regardless of who or what place you are at, one can produce high-performing business; that can ease out life for everyone. Hoist your game, improve your presentation and make sure that you are foremost at a higher level.ReviewAs said, â€Å"Leaders in any realm of life can become self-serving when the driving reason for being in business is based solely on profit. While profit is a legitim ate goal, neglecting to see leadership as part of a higher calling diminishes the capacity to influence others and impact the greater good† (William, p.1). Leading at a Higher Level scrutinizes the notion of leading with a higher rationale, which necessitates a persuasive visualization and a way of life that the expansion of people is in the same way important to that of presentation. Author Ken Blanchard dares readers to show the way by asking themselves about their own realities, what they position for, and how they can take the inventiveness even if they do not have authoritative power.In the aforementioned book, the author along with a number of his colleagues has made the efforts to put forward their own understanding of top-notch leadership. By reading the book one can learn just how to create aims and objectives for the organization and the ways by which you can make your existence known as well as where your company is moving.Blanchard expands his step forward work on conveying well-known customer service and creating what he calls â€Å"raving fans.† In the book one will find the state-of-the-art dialogue of the well-known Situational Leadership II techniques for leading yourself, persons, teams, and complete businesses. Most significantly, Leading at a Higher Level the book is a big help if one wishes to take a good look at himself, determine the private â€Å"leadership point of view† and then use it for the rest of his or her life.  In the words of the author, â€Å"those who want to lead at a higher level need to understand what a high performing organization looks like and what is necessary to create one. They need to aim for the right target. Profit is the applause you get for taking care of your customers and creating a motivating environment for your people† (Blanchard, p.4).The author believes that anyone who wishes to become a better leader in any company, any organization, and any area of life needs to have a fi xed aim, follow the right idea, focus on the â€Å"bottom lines† that really matter at the same time as providing the customers with good support and deliver your ideal customer experience, and create â€Å"raving fans†. But most of all what he wants to deliver is that leaders should, â€Å"Listen, praise, support, guide, and help your people win† (Blanchard, p.5).The book is extremely informative when it comes to learning how to lead your people to enormity as you create elevated performing organizations that make life better for everyone. This book will direct you, motivate you, incite you, and be your criterion. Ken Blanchard along with a vast number of his colleagues are people that have spent a number of years in serving good leaders and organizations become grand, and as well as stay that way. In this book, they have made an effort to bring together everything they have learnt in the years gone by. By this book one can discover how to, â€Å"Go beyond the short term and zero in on the right target and vision, deliver legendary, maniacal customer service, and earn raving fans, truly empower your people and unleash their incredible potential, ground your leadership in humility and focus on the greater good† (Blanchard, p.10). Since a very long time, a vast number of people have benefited from the insight, understanding, and convenient procedures.From my personal point of view, the book is excellently written providing examples from the lives of real leaders. The book has been written in a very exciting manner and one can not get bored while reading it. Speaking for myself, I have not found anything negative about the book.ConclusionIn the light of the above discussion we can hereby culminate that the book that has been mentioned above namely Leading at a Higher Level was written by Ken Blanchard and the book is related to the ways in which leaders can understand themselves and then lead themselves, their teams and the entire org anizations on the way to success.Works CitedBlanchard, Ken. Leading at a Higher Level: Blanchard on Leadership and Creating High Performing Organizations.   United States of America. FT Press. 2006 Pp. 4,5,10.Williams, Susan. Leading at a Higher. Financial Times. 2007. Pp.1.

Monday, September 16, 2019

Food and Raspberry Essay

Raspberry is a fruit with a lot of vitamin and very useful for today, it can mix it with every food, very helpful for your skin, also your health. Many people likes the way it feel and it taste. It relate to the rose family and it interesting plan, even very interesting to connection. My favorite also is raspberry. Raspberry is red, exactly is light red. There are also other types including black, yellow and purple raspberries. It has the green leaf on the top, as the hat. It looks smaller, and softer than strawberry. You may see it grow up and plan everywhere, on the street road or maybe at the park. Raspberry is easy to eat, that taste sweet and sour, and it melt in your mouth. It has furry and grainy texture, and kind of smooth. The feel when you swallow it that you may not describes it, it make you want to try it again. It is highest level of nutrition when they are eaten fresh. The raspberry leaf tea tastes like regular tea. Raspberry is very useful for our health, because it have a lot of nutrition. Today, raspberry is uses for many foods or mixed with many things. It have a bright color, so the people use it to decorations for their pancake or birthday cake. They use it for ice cream or even yogurt. Raspberry today is very popular; it is one of high level of nutrition of fruit. You can use it fresh for snacks of after daily meals. Moreover, the raspberry leaf is very useful; you can use it with tea or use it for cake. Finally, Raspberry is a popular fruit today, also it has high nutrition, and even the leaf is useful, too. If you never try it before, then you should try it. You should not say â€Å"no† with the high nutrition like Raspberry, and you may love it like me.

Sunday, September 15, 2019

A Golden Age: 1960s

The 1960s era, commonly referred to as the â€Å"Golden Age†, represents a fascinating turning point for economic and post war policies world over. It was a decade stretch that lasted soon after the Second World War to initial oil crisis that began in 1973.Recognized economists, politicians and senior government officials have deliberated upon the socio-economic policies and their consequences during that period.There has been much speculation concerning whether there were errors in the 1960s economic policies that could have contributed to the great inflation of the 1970s. Key players’ roles in that era’s major economic decisions are scrutinized to establish their positive and negative contributions to the great economic boom and the negatively perceived inflation.Some of these figures included Lord O’Brien who was the Bank of England’s Governor between 1966 and 1973. The considerations were both from an official or a political position held by the individuals.However, even with the inflation, the 1960s decade seem to be an economic golden age as viewed from the 1990s perspective due to the major economic reformations and inventions that took place during the period. It is in this respect regarded as an economic apogee whose high/crest preceded the tribulations decent that followed. National income’s growth rate was faster than ever in history (Jason, 2001, p.45).The unemployment level in Britain for example remained below 2.5% of the total labour. In many instances, it remained below 2%, far much below the proceeding two decades. For most of this golden decade, the inflation averaged below 4% even though it was a reason for major concern especially as it rose to between 5-6% in and within the last 2 years of the decade.The 1967 balance of payments devaluation particularly led to surplus that was very healthy after it was affected to abide to post war years problems.Generally, 1960s is regarded as a social and economic policy experimental period where major innovations took place and resulted to admirably noteworthy economic revolutions. In Britain for example the endless departures successions in the countries fiscal policies including gains in capital tax, regulatory tax, selective employment and corporation tax were major economic factors on the one side of the ledger whereas grants on investments and regional employment premiums comprised the other (Diller, 1995, p.23).The National Plan and the National Economic Development Council were the major economic organs of the government that attempted to accelerate the economic growth rate especially through the use of long successive experimentation of income policies to control inflation.Industrial restructuring was done through the industrial reconstruction corporation as a concerted effort to have an overhaul of the industrial. The 25% premium surrender on investment currency on temporary surcharged imports played a vital role in the balance of payments operations as efforts were made to join the European Community.Other methods included opening of new universities as well as relaxation of procedures of Open University Learning system. This was facilitated by relaxations in the â€Å"permissiveness† law.However, the golden age survivors usually do not see back to it with any particular individual resounding success. Most of them don’t have the feeling that they had singularly been carried or blessed for the successes but are sometimes retrospective on the fact that this period was also characterized by crises especially the balance of payments crisis.Notably, the long uncertainties of currency, the 1968 catastrophic prediction of the following years and the long deferred 1967 devaluation to reduce difficulties in the balance of payments were some of these crises. And several years later, a number of the 1960s experiments were abandoned (Caircross, 1992, p.13).Furthermore, the 1990s reappearances of difficulti es in the balance of payments may perhaps revive the experiments and crises of the 1960s.Considering for example the narrowly fixed exchange rate limits within the European monetary system, and the external deficit that is enormously increasing, the temptation to revert to the golden age policies and innovations is quite strong. Britain’s dilemma comes from an inclination of great magnitude of restoring her competitive power.Other countries of the world have also experienced these difficulties as well although different world industrial economies experience substantiated differential effects.This is especially considering the fact that continental countries had a faster growth rate as compared to the UK but in the 1950s they grew less fast than the UK did. All countries therefore had their unique problems.Paris experienced riots and a strike that almost brought the government down early in 1968, between 1969-70 Germany suffered a great inflation than at any other time after t he war whereas French franc devalued within one year after the sterling pound and again towards the end of the golden decade (Stuart, 1999, p.32).

Atticus Finch In Harper Lee’s To Kill A Mockingbird Essay

In Harper Lees To Kill a Mockingbird, Atticus plays a major role in his children growth and development. He is a role model to his children and to Maycomb, one of the few willing to take actions against prejudice. His actions can be summed up in one great quote of Thomas Jeffersons These truths we hold to be self-evident: that all men are created equal, that they are endowed by their creator with certain inalienable rights. Atticus does not approve of racism, and teaches his children to judge by character, not race. Atticus thinks that even black men have at least one right, the right of justice. He expresses his belief in this phrase. But there is one way in this country in which all men are created equal- there is one human institution that makes a pauper the equal of a Rockefeller, the stupid man the equal of an Einstein, the ignorant man the equal of any college president, and that, gentlemen is a court. (Lee 205) This quote shows Atticus passion for justice and equality, saying that all are equal in this court, and that you should judge a man by his economic or mental aptitude, nor by the color of his skin. He means by this statement that you should be unbiased and fair when making a decision, or even a persons fate. Atticus believes all people have their flaws and strengths, and should be judged as such, not by their gender, social standing, or color. He shows this in a moving quote, You know the truth, and the truth is this: that some Negroes are immoral; that some Negro men are not to be trusted around women – black or white. But his is a truth which applies to the human race and to no race in particular. (Lee 204) Atticus once again sets the scales of equality even with this statement, explaining his moral code of justice, and how each and every person should judge each other equally. Jems breakdown whenever the court room is mentioned is evidence of this point. Atticus believes that any man using a man of any other color is inferior even to the man he is using. He illustrates this a talk with Scout, Youll see white men cheat black men every day of your life, but let me tell you something and dont you forget it-whenever a white man does that to a black man, no matter who he is, how rich he is, or how fine a family he comes  from, that white man is trash. (Lee 220) Atticus means that if you take advantage of someone or treat them as though they were Less equal, then you, yourself, are you are a horrible, inferior person. On the other hand, if you treat everyone as your equal then they are your equal. Atticus believes in what Martin Luther King later put to words in his famous I Have a Dream speech, That men would not be judged by the color of their skin, but by the content of their character. Throughout To Kill a Mockingbird Atticus has been a role model and mentor to his children by condemning racism and all that it stands for. 1. Harper Lee’s To Kill a Mockingbird2. The Declaration of Independence, Thomas Jefferson3. I Have A Dream, Martin Luther King Jr.

Saturday, September 14, 2019

Culture and Ikea

International Management Bermet Kanybekova 20113658 Assignment 5: IKEA 1. What has allowed IKEA to be successful with a relatively standardized product and product line in a business with strong cultural influence? Did adaptations to this strategy in the North American market constitute a defeat to their approach? IKEA has become the world's largest home furnishing retail chain with its international expansion in three major phases. Its mission is to offer a wide variety, good design and value for â€Å"young people of all ages†.IKEA is determined to maintain a standardized product strategy with a universally accepted assortment around the world, now carrying a variety of different home furnishings. It has limited number of manufacturing, however, designs all of its furniture. IKEA's cost leadership strategy through high volume production and standardized items enabled it to sustain its business. Consumers are expected to become â€Å"prosumers†, in the meaning of half producers and half consumers, thus supplying their time for assembling work after their purchases.Consequently, IKEA's success is due to its customer focused strategy. The principal market target is composed of â€Å"people, who are young, highly educated, liberal in their cultural values, white-collar workers, and not especially concerned with status symbol†. Therefore, consumers with low status concern and low conservatism enabled IKEA's success in strong cultural influences. Moreover, high income groups have fewer cross-cultural differences and more open to adapt values to new beliefs.As a result, with their right consumer target, IKEA was able to succeed with their relatively standardized product line. North American market proved that standardization is not a key to success in an American market; therefore adaptions have been made that clearly changed IKEA’s strategy. IKEA with its standardized market changed to a global market strategy and implemented new ideas t hat fit American taste in their market. Adjustments were made to their furniture that created and targeted more American consumers.Moreover, some adaptions might have been transferable to other targeted markets around the world. Consequently, the North American experience has caused IKEA to blend in their ideas and start remixing its formula elsewhere. For instance, these changes were implemented to the European market, changing furnishing concepts such as making sofa beds in Europe. 2. Which features of the â€Å"young people of all ages† are universal and can be exploited by a global/regional strategy? The â€Å"young people of all ages† share similar features internationally that enabled IKEA to maintain its target universally.However, not all of the targeted features were shared among various cultures. Hence, there were some adaptations according to various cultures and the relative importance of these features varied between countries and their consumers. Nonethel ess, the majority of the targeted consumers liked to perceive themselves as practical, modern and non-traditional. In other words, these consumers didn’t stick to the traditional way of furniture, instead saw IKEA’s designs as good, modern and practical that allowed them to afford their products.In this sense, simplicity and practicality was more important than traditional styles of furniture. With this concept, IKEA was able to specifically target those consumers who vied their products as fitting their taste with different features. Therefore, this concept with being practical and simple instead of traditional is an example of universal feature that can be further developed. IKEA’s targeted market like shopping for good value; therefore, they are ready to contribute their time and energy to get satisfaction out of assembling their work.Consequently, this willingness to contribute more and achieve better value is another feature that is shared among IKEAâ€℠¢s universal target. These new changes in IKEA’s strategic plan have brought it to a new level of international business with better customer satisfaction and greater value. 3. Is IKEA destined to succeed everywhere it cares to establish itself? Is IKEA destined to succeed depends on how flexible its concept is in various countries. However, I believe that IKEA will not succeed everywhere it establishes itself.The concept of IKEA can slightly be changed and adapted according to various cultures, but I strongly believe that certain changes cannot be implemented fully. This changing concept will have limitations when it is further taken globally and need to meet the standards universally according to various economies of countries. For instance, value of a certain sofa in a certain country is totally different in another country. If we take a sofa in America for $300, the same product must be sold at a lower price in a developing country due to its value differences in their ec onomy.Therefore, not all of IKEA’s concepts can be fully changed if they want to maintain its original formula. Moreover, customer expectations are different in various countries, thus, IKEA would have to consider new changes and flexibility in their concept to meet customer expectations and their value for products offered. In conclusion, I would like to point out that there is always a limit in adapting and changing concepts to meet various customer values and their desires to create profitable sustainability.

Friday, September 13, 2019

Nursing Informatics Annotated Bibliography Example | Topics and Well Written Essays - 500 words

Nursing Informatics - Annotated Bibliography Example In particular it explores risk assessment for patients with suicidal characteristics and those who are a danger to others. This tool is useful and practical in such nursing. The article is insightful and thorough with the illustrations of what makes an electronic health record and how necessary the assessment tool is. The nursing work place today requires high skilled professional with knowledge in both nursing and technology. Informatics in nursing is important competencies. This is a study that focused on identifying the competencies of nurses in informatics as required in Taiwan. The study used questionnaires to gather information from administrators, educators and expert groups in nursing. This study provides a master list of competency requirement in nursing requirements. It is important for my research as the results are of international relevance in outlining the world wide importance of information in technology. Koivunen, M., Và ¤limà ¤ki, M., & Hà ¤tà ¶nen, H. (2010). Nurses’ information retrieval skills in psychiatric hospitals–Are the requirements for evidence-based practice fulfilled? Nurse Education in Practice, 10(1), 27-31. The authors of this article are all nurses with advanced degrees, either master’s or doctorate degree. This paper aims to describe the skills that nurses have in using the internet and literature databases in psychiatric hospitals. Nurses are known not to use research findings in their practice. The study was carried out in two Finland psychiatric hospitals, and the results were showed clear deficits in information retrieval skills. This source will guide in getting the right information to incorporate in educating nurses in these skills. The findings are central to advancing knowledge about the value of nursing informatics in the psychiatric setting. Gonge and Buus who work in psychiatric department and a public health institute in Denmark respectively undertook this

Thursday, September 12, 2019

Integration of Peace and Conflict studies to Human Rights study Essay

Integration of Peace and Conflict studies to Human Rights study - Essay Example However, of all the political systems, it is widely argued that democracy is best suited to ensure both peace and the fulfillment of human rights. The question is now posed: do we need democracy to ensure human rights and peace? This paper shall outline the relationship between peace, human rights and democracy. It shall explain the contradictions which are detailed above, and critically evaluate the perceived weakness of democracy. Peace, human rights and democracy are often in close relations with each other (Frowein, 2006). The tenets of democracy are very much based on the peaceful relations of the people. An analysis by Savir, (2008, p. 202) sets forth that peace is a prerequisite to democracy. When people are beset by conflicts, they also have little initiative in engaging in participatory democracy. However, in times of peace, â€Å"societies are receptive to regional and international relationships that allow pluralist ideas to penetrate† (Savir, 2008, p. 202). Furthermore, when the borders of nations are open, open economies also ensue – and later they create cooperation, tolerance and peace among nations. When peaceful relations are installed in any society, more political improvements and economic reforms can be implemented (Savir, 2008, p. 202). Peace is not dependent on the establishment of a democratic form of government. The elements of democracy which include the participation of the grassroots citizens as well as the local government units are important elements which are essential in order to ensure a peaceful nation – even if that nation is not necessarily a democratic one (Savir, 2008, p. 202). A peace which is built on the grassroots level can be easily implemented and nurtured by the people because it comes from their initiative. â€Å"This citizen’s peace will encourage the support and the participation of the people, leading to the democratization of peace and

Wednesday, September 11, 2019

Security Cameras in Building Essay Example | Topics and Well Written Essays - 1000 words

Security Cameras in Building - Essay Example Some of the justifications given by stakeholders within one of the test schools claim that face recognition cameras will protect their children against known criminal offenders and other types of dangerous persons. Another safety consultant in the schools that adopted the security system claims that they adopted the use of face recognition cameras in order to prevent another saga that occurred in a school in Columbia during the year 1999. Advantages of using cameras in buildings have also been put forward in the GSA (1997) article. Although this has been mentioned shortly, they assert that security cameras in public places and government buildings are essential in detecting assailants and criminals who may have intentions of causing harm. There are no such advantages mentioned by Lyon (2001). Keen (2006) also points out to some advantages of the cameras. She describes how bars in Chicago will be required to install cameras in buildings. She affirms that some business owners feel that this enhances their patron's confidence and security. In the article, the major of Chicago claims that security cameras in business premises such as bars have worked wonders for other cities that have done the same in the prevention of crime. He cites examples like London where they were able to prevent a bomb attack by a potential terrorist through their cameras. Keen (2006) affirms that security cameras in public places will help catch some seemingly passive crimes such as drivers who pass red lights or those who leave bomb packages in public places. The article also claims that placing cameras in buildings is easy and cheap consequently denying residents any excuses. Disadvantages of using cameras in buildings Three out of the four articles also examine some of the mishaps, inefficiencies and misgivings about the use of cameras in buildings. GSA (1997) is the only article that does not look at the disadvantages of using security cameras in buildings. Frank (2007) states that the cost that come with this new technology will only place undue burdens on the consumer of that technology. He claims that for a school to employ face recognition camera systems, they require finances reaching the tune of 30, 000 dollars. This is something that is rather costly considering the fact that those schools still have to go about their daily operations. Keen (2006) also points out to this same problem. She says that many business owners who in Chicago who are required to place security cameras in their premises will have to deal with the additional expenses that come with the system. This means that there will be greater costs for bar owners who may not necessarily see the direct benefits that come with the installation. Keen (2006) also says that security cameras in buildings do not necessary bring about positive effects. In her articles, one of the stakeholders (a president of the Chicago restaurants Association) claim that this is just another form of intrusion from the government since no tangible results are visible. In this same article, some representatives from the American Civil liberties Union claim that security cameras in buildings should only be allowed unless there is a direct link to the September eleven attacks. Since this is not possible, then the idea should be abandoned. The Union claims that The American

Tuesday, September 10, 2019

Outcomes Essay Example | Topics and Well Written Essays - 500 words - 2

Outcomes - Essay Example The evaluation criteria for this outcome will constitute determination of the number of nurses who are familiar with the re-education program and its goals. Another outcome will be reduced cases of victims of Hospital Acquired Infections (HAIs) especially patients in acute care setting. The evaluation criteria will employ data recording of the percentage of patients reported as having contracted Hospital Acquired Infections (HAIs).Increased overall performance of the nurses in regard to organized patient data and reference literature at the point of healthcare service (Peter, 2010). The evaluation criteria for this outcome will be the record of the reported number of nurses that fail to complete the hand washing procedure checklist. It is important to underscore the relationship existing between the highlighted outcomes to the multiple set of standards as well as differing groups’ needs and priorities. It is important to note that the outcome must emphasize patients’ vulnerability to Hospital Acquired Infections (HAIs) and health care providers’ compliance level. This means that the priority is to boost re-education effectiveness and translate this into reduced cases of poor hand washing practice among the healthcare providers. The parties of interest in the overall design of the outcome are the patients and the health care providers. The basic standards would constitute threshold of 80% of the nurses that must be familiar with the re-education program and its goals by the end of first year. This percentage will help in establishing the effectiveness of programme and serve healthcare management towards monitoring the progress of quality services (Peter, 2010). A recommended 20% decrease in number of victims of Hospital Acquired Infections (HAIs) especially patients in acute care setting. This is in line with the overall patient centered priority in evading Hospital Acquired Infections and its risk that in extreme

Monday, September 9, 2019

An essay about the right of habeas corpus in the context of the war on

An about the right of habeas corpus in the context of the war on terror - Essay Example Signing into law of the Magna Carta was occurred in 1215 by King John. It gained significant political and legal prominence during the preceding centuries. During the early 12th century, King John of England was hugely unpopular in his country and was at constant conflict with some wealthy oil barons. The archbishop of Canterbury, in an effort to protect the rights of the church and make the king and the barons be at peace, conceived the Magna Carta. Magna Carta turned out as the Great Charter of the Liberties. The Charter promised the protection of the church’s rights from interference either by the king or the rebel barons. It also promised the barons protection from unfair or illegal imprisonment and limitations to the feudal payments to the crown. A council of 25 barons were necessary for the implementation of the feudal payments (Davis, 2010). King Edward in 1297 later issued this charter in a bid to raise taxes for his indebted monarchial government and to win political support. Edward institutionalized it as part of the Statute Law hence Giving birth to the genesis of the Habeas Corpus. In the early 16th century, a prominent lawyer who was also a politician; Sir Edward Coke advocated for common law to override the authority of the king. In addition, the advocacy was for the establishment of a civilian power and extension of the civil liberties of the freemen (Halliday, 2010). Coke was instrumental in the drafting of the petition of right. This petition later formed the basis for the English constitution and allowed for specific liberties. Aside from limiting the king from invoking martial law during the times of peace, the petition of right also permitted prisoners to give their views in the circumstances where their detention was questionable. Habeas corpus in England originated among the powerful ruling elites whose intention was to put limitations on the powers of the monarchy.

Sunday, September 8, 2019

Reduce and Address the Issue on Gang Violence in Chicago Research Paper

Reduce and Address the Issue on Gang Violence in Chicago - Research Paper Example From the report it is clear that  gang violence has reduced both in low and high crime areas, there remain regions where violent crime rate is stile unacceptably high. Some of the gangs specialize in expressive violence while others specialize in instrumental violence.  This discussion stresses that Chicago registered the most murders than any other city in America. The rising homicide rate is attributed to the influx of illegal guns and gang violence. Gang violence is connected to disputes and turf wars and it seems that the problem largely affects the geographically and socially isolated neighborhoods. The incidences of gang violence mainly affect those living in the West and the South sides of the city. Although incidences of gang violence have declined considerably, the city is faring badly compared to other gang-infested cities such as Los Angeles and New York. This paper examines the history, prevalence and the solutions to the problem of gang violence in the Chicago city. The paper also examines how gang violence can be reduced through follow-up re-entry programs and community prosecution strategies.  The origin of gangs can be traced to the East Coast in 1820s and thereafter, in the Midwestern regions including Chicago and Los Angeles. The problem of gang violence in the United States is as old as humanity itself. The New York City is considered as a haven of the gangs in the country, and the emergence of gang-like groups began in late 1700s.

Saturday, September 7, 2019

Ethnicity and Health Assignment Essay Example | Topics and Well Written Essays - 1250 words

Ethnicity and Health Assignment - Essay Example Regarding this issue it is stated by Julian that â€Å"the low mortality and morbidity among migrants despite the low socioeconomic location of many is explained by the fact that migrant selection includes a medical examination leading to the exclusion of those with medical problems† (Australian Institute of Health and Welfare 1996, p. 35; National Health Strategy 1993, pp. 37, 40-43, in Julian, 106). In other words, the preventive medical tests provided to migrants (mostly as a precaution against a possible ‘contamination’ of the population of the greater area) in fact has been proved to be valuable as it leads to the identification of diseases that could be diagnosed only when developed at a high level. From a different point of view, the study of Julian showed that â€Å"the health of migrant women is influenced by ethnicity, class and gender† (108). It is also noticed that there are certain health problems that are not appropriately addressed, like ‘pregnancy/child ­birth and domestic violence’ (Julian, 108). In accordance with the above the higher injury rates and the depression in migrant women could be explained by the problems that face with their health on a permanent basis due to events that are mainly connected with their gender and social characteristics. The conditions of life of migrants could justify the health problems (particularly the injuries and the depression) that this part of the population faces continuously. However, generally the health problems appeared in migrants could be characterized as less ‘fatal’ than the relevant problems appeared in the native born Australians. For this reason, a relevant research showed that â€Å"overseas-born persons experience all-cause death rates 10% to 15% lower than for Australian-born persons. Asian-born immigrants have especially low death rates for

Friday, September 6, 2019

Poverty and Social Stratification Essay Example for Free

Poverty and Social Stratification Essay Absolute poverty corresponds to the situation wherein the individual person cannot survive or live due to lack of basic needs or resources such as food, water, clothes, medicines and the likes. On the other hand, Relative Poverty is the situation wherein the person could not satisfy his personal wants but this does not imply that the person is not going to survive. Social Stratification simply denotes the systems of layers and/or divisions made in the society that shall reflect their relative poverty or wealth. It is not focus in the individual person but instead refer to a larger group of people. The different kinds of Social Stratification are class systems, caste system and slavery systems. Today a so-called Global Stratification exist that categorizes each country according to their economy, population and wealth or national income. The most industrialized countries relatively are the wealthiest, their economy are mostly capitalist. The industrializing or otherwise known as developing countries have much lower standard of living and income than the industrialized. The least industrialized countries are the most poverty stricken. It includes majority of the South East Asian, Latin America and most of Africa. Most analyst believes that the economic growth of a country lies on raising the social standing of women, because in most industrialized countries women are given equal opportunity like men while in the least industrialized countries women are commonly regarded to have lower social status and capabilities than men. Uplifting the standing of men in a society would generally increase the labor force. Educating women would create women who are as much competitive as that of men. This type of women would be able to compete with men in a capitalist setting. Only when there is an equal treatment between men and women could a society fruitfully developed. Otherwise, women would be stagnant part of the economic system. The more players there are in an economic system the faster is the economic progress since there are more participants. References Relative and Absolute Poverty. Retrieved on November 9, 2006. Retrieved from the World Wide Web: http://www. qvctc. commnet. edu/brian/soc/sld027. htm Global Social Stratification. Retrieved on November 9, 2007. Retrieved from the World Wide Web: http://72. 14. 253. 104/search? q=cache:jmq-xfTAm0UJ:www. ilstu. edu/~jeweinz/soc106/notes/ch7notes. doc+global+social+stratificationhl=tlct=clnkcd=1gl=ph